Holiday Newsletters Marketing Tips

17 Oct

Halloween Marketing TipsBecause you will schedule a lot of your business marketing efforts in advance, you may overlook the fact that, say, Halloween is right around the corner.

In just about every business, incorporating the upcoming holidays into your marketing efforts will pay off. People like to see that more personal side of your business, where you’re carving jack-o-lanterns, stuffing a turkey, struggling with Christmas lights on your roof, etc.

The holidays offer the perfect opportunity to launch a business promotion, sale, coupon code, etc. – and your newsletter is the perfect way to let people know about it.

It could be as simple as adding a witch’s hat to your company logo or adding a few clever words into your newsletter content such as “spooktacular event” or “frightfully good deals.” Yup, it’s a little cheesy, but your clients love cheese. They really do.

There’s also the fact that people spend more right around the holidays, so if you’re able to tie in a Christmas promotion or a Thanksgiving promotion or whatever kind of promotion into your current marketing efforts, you’ll be pleasantly surprised by the results.

Besides, don’t you think it would be a little weird to receive an email from a business you frequent without receiving any kind of holiday wishes? Wishing people a happy Halloween or Thanksgiving or Christmas or New Year or Groundhog Day or … I digress, but my point is that acknowledging the holiday at hand and telling your customers that you hope they have a happy one is a simple, effective way to make inroads with clients by coming across as genuine and thoughtful.

So – Happy Halloween everyone! I hope your Halloween parties and candy eating are just as excellent as mine will be. 🙂

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