What’s the Point of Twitter?

13 Feb

Are you one of the millions who are tweeting daily because, like a good social media marketer, you’ve been told that’s what you’re supposed to be doing?

I mean, Twitter has 100 million active users every single month, most of which log in every day. It’s the third most popular social network on the planet, after Facebook and LinkedIn.

So, you’re on Twitter, hoping to tap into that market, but maybe it isn’t working as well as you’d like…. and maybe not at all.

Well, you certainly aren’t alone. If Twitter isn’t working out for you, here are a few possible reasons why:

1. Your customer base isn’t on Twitter – Keeping up with the Joneses is great and all, but if your customers don’t care about finding you on Twitter, then Twitter might not be your best social media platform. Be brave; you actually don’t HAVE to be on Twitter (I swear!).

2. You aren’t marketing enough – Put Twitter badges on your webpage, in your email signature, on your blog, in your newsletters. Send an email out to your friends and current client base to tell them you’re on Twitter. Tweet daily about things your followers care about. Respond to their tweets; NEVER ignore your followers! Tell people about promotions going on in your business. Hold Twitter contests. Use a social media manager like Hootsuite to keep track of which tweets are the most clicked and shared so you can replicate and increase your success.

3. You are marketing to the wrong group of people – When I started tweeting for my other business, TheAlternativeBride.com, I was hoping to get a huge following of brides who would come to read my articles, use my coupon codes, buy my books, etc. What I got was a bunch of fellow wedding vendors as followers. Bummer? Nope.

Although I didn’t get what I expected, I did end up with a satellite customer base that was steadily growing. It turns out that wedding vendors are as hungry for information to help them grow their businesses as brides are for wedding advices and photos of cakes. Ask yourself who is following you on Twitter; THEN ask yourself what you can be doing to sell to them. (In other words, figure out who your Twitter customers actually ARE, not who you’d like them to be.)

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