The Little SEO Tip That Could: Part 4

30 Apr

Thanks for staying tuned to my SEO series: fabulous and simple ways to up your search engine rankings or the search engine rankings of your clients.

For the final installment, we’re talking about something super important: NON-SEO SEO.

Uh, what?

Yes, “SEO” stands for “search engine optimization,” which should mean whatever the current strategies are to make your site visible to search engine searchers, but unfortunately, it usually means “keyword stuffing.”

Last week I talked about why keyword stuffing is bad. It used to be that as long as your website had a whole crapload of repetitions of the same keyword, it would rank high for that keyword. Sadly, that was about 15 years ago and search engines have gotten a lot smarter and more sophisticated since then.

Thanks to Google’s Panda update, SEO means something new: social proof.

“Social proof” is a term that basically means that search engines like Google want evidence that communities of people are interested in your content… and thanks to social media platforms like Facebook, Twitter, Pinterest and (very important!) Google Plus, it’s pretty easy for search engines to figure out what content people genuinely love.

To that end, you need to ensure your content is highly shareable. That means:

a) Include share buttons on your blog posts, articles, images, etc.
b) Make sure people actually like your content enough to share it.

Shareable content includes extremely well-written, interesting articles, cool videos, inspiring and/or funny and/or disgusting photos… you get the idea. Make sure you use catchy headlines and strong marketing copy for maximum impact.

And hey… if you like my stuff, please share using the links below. 🙂

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