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It’s Aliiiiiiiiiiiiiiiiiiiiiiiiiive!

18 Feb

wickedcopy-copywriterWhew – hi everybody. Sorry I’ve been AWOL for so long!

The bad news: I haven’t updated my blog in foreeeever!

The good news: I’ve been too busy to update my blog, thanks to… well, thanks to my blog. 🙂

This simple website of mine is proof positive that a blog gets you the exposure you need to grow your business. I’ve been so busy with the new clients my site has generated over the past year that I haven’t needed to update my site – and so I haven’t bothered.

Now, I do think that growing my traffic and my online presence is a good thing, obviously, or I wouldn’t be writing you now. Aside from being search engine fodder, blog posts are important because they tell your potential customers that you are still in the picture. In other words, not having a new post up since the summer when it is now February is a bad thing <blush!>.

However, my website has gotten enough Google traction that it’s still getting page views and it’s still generating leads for me from my contact form. How? In a word (or an acronym):

SEO.

Yes, blogs are important to tell Google you’ve got regular content going up all the time, but SEO is still important, albeit different from days of yore. You need to have the right SEO in the right places. It helps to have your whole site’s framework set up correctly, but then within each post there are things you can do, as well.

If you need help with your blog, let me know. This one is kicking ass for me and I would love to make yours do the same for you. I am available for consults as well as actually writing your posts.

Happy 2013 everyone – sorry for the belated wishes! 🙂

Photo Credit: alamodestuff via Flickr

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Top 5 Ways to Save Money on Your Blog

9 Jan

Blogs are a key component of any successful online business because they keep your website fresh, which the Google bots just loooove.

And we all know that when Google is happy, search engine traffic gets sent your way.

But having a blog can be costly. It can be a major time drain, plus there is the expense of hosting, images, etc.

Here’s how to have your blog on the cheap:

  1. Use free resources on the web. Many content management systems offer free blogging platforms and some blogging platforms – like WordPress and Blogger – are 100% free. Depending on what your needs are, one of these free services may be just the ticket.
  2. Get cheap stock images. Blog posts need pictures, but pictures cost money. Do your homework to find the cheapest online source of royalty-free stock photography so that buying image credits doesn’t break the bank. Better yet, use your own pictures that you take yourself – as long as they don’t suck.
  3. Add ads. Google AdSense is an easy way to monetize your blog. Get paid for every click your blog generates simply by showing a few ad units relevant to your niche. Piece of cake!
  4. Hire someone to write it. This may seem counter-intuitive, but it’s true. Every second you spend away from your core business is a second that you could have been generating income. Spend your time where it will earn you dollars and outsource the rest – and  that includes blogging.
  5. Hire long term. I offer big discounts for clients who hire me to write their blog posts for three months or more. I also offer big discounts for clients who want more than one blog post a week. Plan ahead to save some cash.

 

How to Take a Holiday From Your Blog

19 Dec

What's in this present? A bottle of wine, perhaps? NOPE! It's your blog!

Well, at Christmas we have dreams of taking a little time off and chilling out with our friends and family.

…but if you have a blog, you know that it waits for nothing – including the holidays.

You have to keep up your blog on a regular basis or else you will LOSE your Google rankings.

Luckily, most blogging platforms, like WordPress and Google’s Blogger, allow you to schedule your posts ahead of time. So you can sit down at your computer, pound out as many blog posts as you need to get you through your holiday period, and then schedule each one to go live at the date and time you choose.

Your posts don’t have to be thousands of words long, so it doesn’t have to take forever to make each post. Just commit yourself to a few hours in front of the computer and make it happen. Remember that if you don’t, your website’s visibility will suffer – so keep that blog going!

If your blog just seems like way too much altogether, then NOW is the perfect time to give yourself the gift of WickedCopy’s 100% piece-of-cake set-it-and-forget-it blog management.

For a low monthly fee, I can:

  • Write and schedule all of your posts at whichever interval you choose (I recommend at least once a week)
  • Dream up all of the topics myself, relevant to your niche and keyword-rich.
  • Add images to your posts
  • Manage your comments
  • Help with SEO and site visibility so you can GROW YOUR READERSHIP
  • Integrate social media platforms like Facebook and Twitter into your blog

Ho ho ho! Imagine if you never had to think about your blog again. Wouldn’t that be the best gift ever??? You’re welcome. 😉

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