Archive | Newsletters RSS feed for this section

How to Get More Newsletter Subscribers

30 Jan

MailchimpA monthly newsletter is a very important thing for your business because:

a) it keeps you in front of your customers.
b) it promotes your business’ products/services.
c) both of the above.
d) neither of the above.

The answer?

Well, hopefully the answer is (c), but if you don’t have a decent-sized newsletter subscriber list, your answer is probably (d).

…at least for now. Don’t get discouraged! Here’s how to get more newsletter subscribers:

  • Put an opt-in form on your website. Make sure it’s prominently displayed! Put it in at the end of every blog post. This isn’t hard to do thanks to most emailing platforms, which generate the code for you so all you have to do is copy and paste.
  • Use pop-ups. People hate pop-ups, usually, but if they’re already visiting your website, it’s safe to assume they’re at least mildly interested in what you’re selling. A pop-up window asking them to opt-in to stay updated will grow your list much more quickly than the standard opt-in form.
  • Offer freebies. People loooove free stuff! Get them to give you their email address by offering something in exchange, such as a free report, free e-book, free screensaver… something that fits with your business that your customers will love. (Psst! I can help you make that freebie; give me a shout!)

A note about pop-ups: Not all emailing platforms offer the code you need to do pop-ups… but Mailchimp does. Mailchimp is also TOTALLY FREE for as long as you have under 2,000 subscribers, which makes it the perfect platform to get started building your email marketing.


Holiday Newsletters Marketing Tips

17 Oct

Halloween Marketing TipsBecause you will schedule a lot of your business marketing efforts in advance, you may overlook the fact that, say, Halloween is right around the corner.

In just about every business, incorporating the upcoming holidays into your marketing efforts will pay off. People like to see that more personal side of your business, where you’re carving jack-o-lanterns, stuffing a turkey, struggling with Christmas lights on your roof, etc.

The holidays offer the perfect opportunity to launch a business promotion, sale, coupon code, etc. – and your newsletter is the perfect way to let people know about it.

It could be as simple as adding a witch’s hat to your company logo or adding a few clever words into your newsletter content such as “spooktacular event” or “frightfully good deals.” Yup, it’s a little cheesy, but your clients love cheese. They really do.

There’s also the fact that people spend more right around the holidays, so if you’re able to tie in a Christmas promotion or a Thanksgiving promotion or whatever kind of promotion into your current marketing efforts, you’ll be pleasantly surprised by the results.

Besides, don’t you think it would be a little weird to receive an email from a business you frequent without receiving any kind of holiday wishes? Wishing people a happy Halloween or Thanksgiving or Christmas or New Year or Groundhog Day or … I digress, but my point is that acknowledging the holiday at hand and telling your customers that you hope they have a happy one is a simple, effective way to make inroads with clients by coming across as genuine and thoughtful.

So – Happy Halloween everyone! I hope your Halloween parties and candy eating are just as excellent as mine will be. 🙂

What to Put in a Monthly Newsletter

12 Sep

Since we all know how important it is to have a monthly newsletter, I’m sure you have one by now…right?

But coming up with fresh content from month to month can be difficult. It isn’t enough to talk about what’s new in your business because the goal of a newsletter is to intrigue people and get them interacting with your business and not simply inform them of the news.

What to put in a monthly newsletter(After all, that’s what newspapers are for.)

If you’re out of ideas, get a copywriter on board. Not all copywriters will help you come up with killer content for your newsletters, but the more experienced ones should be willing to give you a hand because they know what works for audiences and – just as importantly – what doesn’t.

Here are a few ideas that work well for most types of newsletters:

  • Humor. People love to laugh, so if they know your newsletter will give them a chuckle, they’ll be more likely to open it. Try a monthly joke or funny story related to your industry.
  • Giveaways. If people love anything more than laughing, it’s free stuff. Hold a contest or online raffle to get people engaged with your business and/or website. People will interact with your website to enter your contest and also to receive contest updates.
  • Polls. Everyone wants their opinions heard. A simple email poll is a great way to get people thinking about your business and actually using your website. Added bonus: customers will appreciate knowing their opinions are valued.
  • Benefit-oriented news. Yes, it’s okay to share your news in a newsletter; just do it in a way that demonstrates value to your readers. Instead of saying, “We’re overstocked on widgets,” say “Our warehouse is overflowing with widgets so we’re having a huge 25% off sale this month only!”

I love writing monthly newsletters. Do you need help with yours? Please get in touch if you do.


%d bloggers like this: