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Your Newsletter: Autoresponders vs. Regular Campaigns

18 Jul

First off, let me just say that if you don’t have a monthly (minimum) newsletter going out, get one.

Now that that’s out of the way, let’s take a look at the benefits and issues of autoresponders vs. regular email campaigns.

Regular email campaigns are sent out by you at a date and time of your choosing. Usually there will be some news about your business, perhaps a time-sensitive coupon or sales promotion.

On the other hand, autoresponders contain more generic content, just as general interest articles, links to neat things on your website, product advertisements, etc. You set them up to be automatically emailed to your subscribers at intervals based on when they subscribed to your mailing list.

The essential difference is time-sensitive content vs. non-time-sensitive content, as well as how much time you need to invest maintaining your mailing list. If you’re always sending out time-sensitive content in a regular email campaign, you’ll never get to recycle that content again. Everything you send will need to be newly written every time you want to send out a newsletter.

However, if you set up a series of autoresponders to go out one after another, then each subscriber will only see your content once because when he/she receives it will depend when he/she signed up in the first place. That can save you a lot of time and money by avoiding the need to create new content with every mailout.

Here’s an autoresponder example:

Let’s say I sign up to your mailing list. A week later, I receive email A. Another week later, I receive email B. The week after that, I receive email C. I like your newsletter so much, I get my friend to sign up for it the following week, which is when I receive email D… but because my friend is brand new to your list, she’ll get email A, then email B the next week, etc.

Don’t get me wrong; there are pros to regular email campaigns, but if you’re spending too much time maintaining your mailing list, check and see if maybe an autoresponder campaign might work better for your business.

Does your business need a monthly newsletter?

9 May

In a word – yes.

Monthly newsletters are the ideal way to reach out to your current and prospective clients. You can let them know what’s new in your business, what specials you have going on, share with them articles that may be of interest to them, etc.

If you’re stuck for monthly newsletter ideas, you are not alone. Hey, you want your newsletter to be NOT boring so that you will have better open rates and convert more of those readers into paying customers.

Want to get your monthly newsletter started? Or do you have a monthly newsletter that isn’t doing what it should?

WickedCopy can help you:

  • Create an engaging, compelling monthly newsletter
  • Develop online and offline newsletters
  • Grow your online subscriber list
  • Manage and mail out your newsletters (easiest option for you!)
  • Critique your current mailouts and offer suggestions for improvement
  • Integrate your newsletter with your website, social media, offline marketing, and more

A monthly newsletter is a powerful marketing tool that can help you grow your business. Monthly newsletter packages are super affordable. Check them out on our price list.

Want a customized quote? Email us here.

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