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The Little SEO Tip That Could: Part 4

30 Apr

Thanks for staying tuned to my SEO series: fabulous and simple ways to up your search engine rankings or the search engine rankings of your clients.

For the final installment, we’re talking about something super important: NON-SEO SEO.

Uh, what?

Yes, “SEO” stands for “search engine optimization,” which should mean whatever the current strategies are to make your site visible to search engine searchers, but unfortunately, it usually means “keyword stuffing.”

Last week I talked about why keyword stuffing is bad. It used to be that as long as your website had a whole crapload of repetitions of the same keyword, it would rank high for that keyword. Sadly, that was about 15 years ago and search engines have gotten a lot smarter and more sophisticated since then.

Thanks to Google’s Panda update, SEO means something new: social proof.

“Social proof” is a term that basically means that search engines like Google want evidence that communities of people are interested in your content… and thanks to social media platforms like Facebook, Twitter, Pinterest and (very important!) Google Plus, it’s pretty easy for search engines to figure out what content people genuinely love.

To that end, you need to ensure your content is highly shareable. That means:

a) Include share buttons on your blog posts, articles, images, etc.
b) Make sure people actually like your content enough to share it.

Shareable content includes extremely well-written, interesting articles, cool videos, inspiring and/or funny and/or disgusting photos… you get the idea. Make sure you use catchy headlines and strong marketing copy for maximum impact.

And hey… if you like my stuff, please share using the links below. 🙂

How to Use Pinterest for Business

20 Feb

What is Pinterest?

Do I need it for my business?

How can Pinterest help my website?

Ah, Pinterest… yet another in the long line of social media platforms that are crowding our to-do lists. However, Pinterest is NOT something you should be ignoring and here’s why:

Pinterest is a simple platform that allows you to “pin” online images to your virtual pinboard. You can organize the pictures into categories, or boards. Seriously, Pinterest is extremely easy to use and yes, it’s free.

Don’t be surprised if Pinterest becomes the next big traffic generator for your website! Pinterest is growing ridiculously quickly and, unlike Twitter or some other social media platforms, it actually engages your audience for a long time… long enough to get them interested in learning more about your business.

  • Pinterest provides valuable backlinks to your website. The more backlinks you have the better your site ranks.
  • Pinterest takes no time at all to update and is instantly in front of a HUMUNGOUS audience.
  • Pinterest followers can become paying customers. Because people are excited to peruse your pics on Pinterest, you have lots of time and opportunity to encourage them to come check out your website. That can help grow your mailing list, your customer base, your repeat business… the list goes on.

Pinterest currently is available by invitation only, but you can request your personal invitation here. Get pinning right away to build your pinboard, then prepare to be amazed by how quickly people start engaging with what you’re posting, either through repinning, liking, or commenting on your pins.

What’s the Point of Twitter?

13 Feb

Are you one of the millions who are tweeting daily because, like a good social media marketer, you’ve been told that’s what you’re supposed to be doing?

I mean, Twitter has 100 million active users every single month, most of which log in every day. It’s the third most popular social network on the planet, after Facebook and LinkedIn.

So, you’re on Twitter, hoping to tap into that market, but maybe it isn’t working as well as you’d like…. and maybe not at all.

Well, you certainly aren’t alone. If Twitter isn’t working out for you, here are a few possible reasons why:

1. Your customer base isn’t on Twitter – Keeping up with the Joneses is great and all, but if your customers don’t care about finding you on Twitter, then Twitter might not be your best social media platform. Be brave; you actually don’t HAVE to be on Twitter (I swear!).

2. You aren’t marketing enough – Put Twitter badges on your webpage, in your email signature, on your blog, in your newsletters. Send an email out to your friends and current client base to tell them you’re on Twitter. Tweet daily about things your followers care about. Respond to their tweets; NEVER ignore your followers! Tell people about promotions going on in your business. Hold Twitter contests. Use a social media manager like Hootsuite to keep track of which tweets are the most clicked and shared so you can replicate and increase your success.

3. You are marketing to the wrong group of people – When I started tweeting for my other business, TheAlternativeBride.com, I was hoping to get a huge following of brides who would come to read my articles, use my coupon codes, buy my books, etc. What I got was a bunch of fellow wedding vendors as followers. Bummer? Nope.

Although I didn’t get what I expected, I did end up with a satellite customer base that was steadily growing. It turns out that wedding vendors are as hungry for information to help them grow their businesses as brides are for wedding advices and photos of cakes. Ask yourself who is following you on Twitter; THEN ask yourself what you can be doing to sell to them. (In other words, figure out who your Twitter customers actually ARE, not who you’d like them to be.)

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