The Little SEO Tip That Could: Part 4

30 Apr

Thanks for staying tuned to my SEO series: fabulous and simple ways to up your search engine rankings or the search engine rankings of your clients.

For the final installment, we’re talking about something super important: NON-SEO SEO.

Uh, what?

Yes, “SEO” stands for “search engine optimization,” which should mean whatever the current strategies are to make your site visible to search engine searchers, but unfortunately, it usually means “keyword stuffing.”

Last week I talked about why keyword stuffing is bad. It used to be that as long as your website had a whole crapload of repetitions of the same keyword, it would rank high for that keyword. Sadly, that was about 15 years ago and search engines have gotten a lot smarter and more sophisticated since then.

Thanks to Google’s Panda update, SEO means something new: social proof.

“Social proof” is a term that basically means that search engines like Google want evidence that communities of people are interested in your content… and thanks to social media platforms like Facebook, Twitter, Pinterest and (very important!) Google Plus, it’s pretty easy for search engines to figure out what content people genuinely love.

To that end, you need to ensure your content is highly shareable. That means:

a) Include share buttons on your blog posts, articles, images, etc.
b) Make sure people actually like your content enough to share it.

Shareable content includes extremely well-written, interesting articles, cool videos, inspiring and/or funny and/or disgusting photos… you get the idea. Make sure you use catchy headlines and strong marketing copy for maximum impact.

And hey… if you like my stuff, please share using the links below. 🙂

The Little SEO Tip That Could – Part 3

23 Apr

Alrighty, today I want to talk to you about keyword placement for optimal search engine visibility.

Let me start by saying that what you don’t want to do is simply stuff your articles or blog posts full of your keywords. That’s called (and aptly so) “keyword stuffing” and Google picks up on it and assumes your content isn’t good enough to rank higher.

Ideally, you don’t use keywords at all… in a perfect world (or article), your content is naturally valuable and naturally contains language that people want to read and therefore search for.

In the real world, leveraging keywords is a practical way to ensure that you get noticed by Google.

Here are the spots where you want to include your keyword:

  • In your page title (the one that appears at the top of your browser)
  • In your article/blog title
  • Within the first sentence of your body content
  • One additional instance (or possibly more) in the body of your content
  • In the file name of your image (yes, the FILE NAME – you’ll need to set that before you upload)
  • In the image description
  • In the alternate text for your image
  • In the tooltips for your hyperlinks

These are all the perfect places to put your keywords because that’s where Google is mainly checking for them. Make sure you don’t overdo it by simply using your keywords over and over and over again in your content. That is crappy SEO and it doesn’t work.

Otherwise, the best thing you can do is not focus on your keywords too much and simply write great content – because even if your content isn’t keyword rich, Google uses a ton of other parameters to determine what is worthwhile on the web and therefore what should rank more highly.

(I can help you with your SEO and your great content – just get in touch.)

The Little SEO Tip That Could – Part 2

16 Apr

Last week, I drove home my #1 tip: not trying to outsmart Google. Before we continue, though, it’s worth saying again:

Don’t try to sketchily “trick” Google into ranking your site higher. It’s NOT worth it.

To get your site higher in Google’s search rankings, you need to provide worthwhile content on a regular basis – but can you include just anything?

The short answer is “nope, sorry.” Your new content has to be fresh and interesting for your readership. To create the kind of content that Google loves, here’s what you have to do:

  • Post regularly, at least once a week or preferably more often.
  • DO NOT copy other people’s posts. Google knows if you’re plagiarizing and your site will be penalized accordingly.
  • There is no magic word count number, but to find the right length for you, read this helpful post.
  • Include keywords in your article in strategic places such as the title and within the first sentence or two. (Next week I’ll be doing a longer post specifically about keywords, so stay tuned for that one!)

If you would like help getting your website ranked higher in Google, please get in touch with me. I have gotten websites ranking on the first page of Google in JUST ONE DAY (no kidding!). I can also help you manage your blog so you can have a “set it and forget it” system to grow your search engine traffic without any extra time commitments or writing expertise on your part.

Stay tuned for next week when I’ll talk about how to choose and place keywords for optimal Google visibility.

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