Tag Archives: blogging

It’s Aliiiiiiiiiiiiiiiiiiiiiiiiiive!

18 Feb

wickedcopy-copywriterWhew – hi everybody. Sorry I’ve been AWOL for so long!

The bad news: I haven’t updated my blog in foreeeever!

The good news: I’ve been too busy to update my blog, thanks to… well, thanks to my blog. 🙂

This simple website of mine is proof positive that a blog gets you the exposure you need to grow your business. I’ve been so busy with the new clients my site has generated over the past year that I haven’t needed to update my site – and so I haven’t bothered.

Now, I do think that growing my traffic and my online presence is a good thing, obviously, or I wouldn’t be writing you now. Aside from being search engine fodder, blog posts are important because they tell your potential customers that you are still in the picture. In other words, not having a new post up since the summer when it is now February is a bad thing <blush!>.

However, my website has gotten enough Google traction that it’s still getting page views and it’s still generating leads for me from my contact form. How? In a word (or an acronym):

SEO.

Yes, blogs are important to tell Google you’ve got regular content going up all the time, but SEO is still important, albeit different from days of yore. You need to have the right SEO in the right places. It helps to have your whole site’s framework set up correctly, but then within each post there are things you can do, as well.

If you need help with your blog, let me know. This one is kicking ass for me and I would love to make yours do the same for you. I am available for consults as well as actually writing your posts.

Happy 2013 everyone – sorry for the belated wishes! 🙂

Photo Credit: alamodestuff via Flickr

Top 5 Ways to Save Money on Your Blog

9 Jan

Blogs are a key component of any successful online business because they keep your website fresh, which the Google bots just loooove.

And we all know that when Google is happy, search engine traffic gets sent your way.

But having a blog can be costly. It can be a major time drain, plus there is the expense of hosting, images, etc.

Here’s how to have your blog on the cheap:

  1. Use free resources on the web. Many content management systems offer free blogging platforms and some blogging platforms – like WordPress and Blogger – are 100% free. Depending on what your needs are, one of these free services may be just the ticket.
  2. Get cheap stock images. Blog posts need pictures, but pictures cost money. Do your homework to find the cheapest online source of royalty-free stock photography so that buying image credits doesn’t break the bank. Better yet, use your own pictures that you take yourself – as long as they don’t suck.
  3. Add ads. Google AdSense is an easy way to monetize your blog. Get paid for every click your blog generates simply by showing a few ad units relevant to your niche. Piece of cake!
  4. Hire someone to write it. This may seem counter-intuitive, but it’s true. Every second you spend away from your core business is a second that you could have been generating income. Spend your time where it will earn you dollars and outsource the rest – and  that includes blogging.
  5. Hire long term. I offer big discounts for clients who hire me to write their blog posts for three months or more. I also offer big discounts for clients who want more than one blog post a week. Plan ahead to save some cash.

 

Your New Year’s Resolutions for Business Are…

1 Jan

Happy New Year!

I hope you had a safe, happy, and blessed Christmas holiday – and super fun-filled New Year with lots of champagne and Auld Lang Syne. 🙂

Now that we’re into 2012, it’s time for your New Year’s Resolutions… and I’m not talking about shedding those holiday pounds (although that is definitely on my list!).

I’m talking about your New Year’s Business Resolutions, your plans to make 2012 the best year yet.

Here are a few suggestions to get you started:

  • Maintain your blog. A blog doesn’t do what it’s supposed to if you don’t post regularly. Make sure your blog is getting updated at least once a week.
  • Update your social media. Yup, same goes for Facebook, Twitter, LinkedIn, and all that fun stuff. If someone goes to check out your tweets and sees you haven’t posted an update since, oh, Valentine’s Day, you’re going to have problems. Learn how to make it easy with Hootsuite.
  • Get those monthly newsletters rolling. Online newsletters are an affordable way to develop relationships with your clients and spread the word about your business. Get out of the dark ages and get yourself a monthly newsletter!
  • Revamp your website. How is your website copy? Does it say exactly what you want it to? Is it getting enough visitors? Is it converting those visitors into clients? If not, you may want to invest in a 21st century website.

WickedCopy can help you with all of your New Year’s Business Resolutions. Contact us ASAP to get started – then let us take care of your resolutions for you (at least the ones that don’t involve you going to the gym).

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