Tag Archives: email campaigns

Your New Year’s Resolutions for Business Are…

1 Jan

Happy New Year!

I hope you had a safe, happy, and blessed Christmas holiday – and super fun-filled New Year with lots of champagne and Auld Lang Syne. 🙂

Now that we’re into 2012, it’s time for your New Year’s Resolutions… and I’m not talking about shedding those holiday pounds (although that is definitely on my list!).

I’m talking about your New Year’s Business Resolutions, your plans to make 2012 the best year yet.

Here are a few suggestions to get you started:

  • Maintain your blog. A blog doesn’t do what it’s supposed to if you don’t post regularly. Make sure your blog is getting updated at least once a week.
  • Update your social media. Yup, same goes for Facebook, Twitter, LinkedIn, and all that fun stuff. If someone goes to check out your tweets and sees you haven’t posted an update since, oh, Valentine’s Day, you’re going to have problems. Learn how to make it easy with Hootsuite.
  • Get those monthly newsletters rolling. Online newsletters are an affordable way to develop relationships with your clients and spread the word about your business. Get out of the dark ages and get yourself a monthly newsletter!
  • Revamp your website. How is your website copy? Does it say exactly what you want it to? Is it getting enough visitors? Is it converting those visitors into clients? If not, you may want to invest in a 21st century website.

WickedCopy can help you with all of your New Year’s Business Resolutions. Contact us ASAP to get started – then let us take care of your resolutions for you (at least the ones that don’t involve you going to the gym).

This Month’s Featured Project: Surry Hill Trends

5 Dec

I’ve been writing the monthly newsletters for Surry Hill Trends, a children’s fashion trend forecasting company in New York City, for the last several months – and it has been a real pleasure!

Surry Hill Trends’ motto is: “Kids Fashion IS Fun!” and their newsletters are designed to be a reflection of that: short, sweet, and exciting.

Ever wonder where fashion trends come from? Well, here’s how Surry Hill does it:

What’s cool about Surry Hill Trends is that they are actually able to research and provide color and trend forecasts for children’s fashion and textile designers and others in the industry. It’s a complex research process examining cultural, technological, economical, ecological, and media trends, to name but a few. The results are compiled and distilled into a series of color and trend forecasts that set the stage for the coming seasons’ fashion focus.

Read examples of my writing for Surry Hill Trends: Click Here.

I’ve had so much fun writing the newsletters for Surry Hill Trends and I look forward to continuing into 2012! And hey, if you’re in the children’s fashion industry, you can sign up for Surry Hill’s newsletter right here.

Do you have a newsletter for your business yet? A business newsletter can help you:

  • Develop client relationships
  • Reach out to new prospects
  • Share news, coupons, promotions, etc.
  • Get repeat business
  • Drive traffic to your website and social media sites

WickedCopy can manage your newsletter promotions from A to Z – from mailing list generation to content and layout to distribution and more. Let us help you get started! Contact us now.

 

Your Newsletter: Autoresponders vs. Regular Campaigns

18 Jul

First off, let me just say that if you don’t have a monthly (minimum) newsletter going out, get one.

Now that that’s out of the way, let’s take a look at the benefits and issues of autoresponders vs. regular email campaigns.

Regular email campaigns are sent out by you at a date and time of your choosing. Usually there will be some news about your business, perhaps a time-sensitive coupon or sales promotion.

On the other hand, autoresponders contain more generic content, just as general interest articles, links to neat things on your website, product advertisements, etc. You set them up to be automatically emailed to your subscribers at intervals based on when they subscribed to your mailing list.

The essential difference is time-sensitive content vs. non-time-sensitive content, as well as how much time you need to invest maintaining your mailing list. If you’re always sending out time-sensitive content in a regular email campaign, you’ll never get to recycle that content again. Everything you send will need to be newly written every time you want to send out a newsletter.

However, if you set up a series of autoresponders to go out one after another, then each subscriber will only see your content once because when he/she receives it will depend when he/she signed up in the first place. That can save you a lot of time and money by avoiding the need to create new content with every mailout.

Here’s an autoresponder example:

Let’s say I sign up to your mailing list. A week later, I receive email A. Another week later, I receive email B. The week after that, I receive email C. I like your newsletter so much, I get my friend to sign up for it the following week, which is when I receive email D… but because my friend is brand new to your list, she’ll get email A, then email B the next week, etc.

Don’t get me wrong; there are pros to regular email campaigns, but if you’re spending too much time maintaining your mailing list, check and see if maybe an autoresponder campaign might work better for your business.

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