Tag Archives: search engine optimization

The Little SEO Tip That Could: Part 4

30 Apr

Thanks for staying tuned to my SEO series: fabulous and simple ways to up your search engine rankings or the search engine rankings of your clients.

For the final installment, we’re talking about something super important: NON-SEO SEO.

Uh, what?

Yes, “SEO” stands for “search engine optimization,” which should mean whatever the current strategies are to make your site visible to search engine searchers, but unfortunately, it usually means “keyword stuffing.”

Last week I talked about why keyword stuffing is bad. It used to be that as long as your website had a whole crapload of repetitions of the same keyword, it would rank high for that keyword. Sadly, that was about 15 years ago and search engines have gotten a lot smarter and more sophisticated since then.

Thanks to Google’s Panda update, SEO means something new: social proof.

“Social proof” is a term that basically means that search engines like Google want evidence that communities of people are interested in your content… and thanks to social media platforms like Facebook, Twitter, Pinterest and (very important!) Google Plus, it’s pretty easy for search engines to figure out what content people genuinely love.

To that end, you need to ensure your content is highly shareable. That means:

a) Include share buttons on your blog posts, articles, images, etc.
b) Make sure people actually like your content enough to share it.

Shareable content includes extremely well-written, interesting articles, cool videos, inspiring and/or funny and/or disgusting photos… you get the idea. Make sure you use catchy headlines and strong marketing copy for maximum impact.

And hey… if you like my stuff, please share using the links below. 🙂

The Little SEO Tip That Could – Part 1

9 Apr

SEO – or Search Engine Optimization – has a lot of people confused.

People who have mastered SEO – or at least those who claim to have mastered it – sell their services for thousands of dollars… but not every business can afford the expensive services of an SEO expert.

The fact is that it is difficult to “master” SEO because SEO skills and techniques are always changing. Google recently updated their algorithm and sent thousands of top-ranking sites into a tailspin. So, how are you supposed to keep on top of Google’s ever-changing rules to climb your way to the top of their search ranks?

The #1 SEO tip is to NOT try to “outsmart” Google.

Google’s algorithm is smarter than your SEO expert; that’s a fact. A lot of people try to “trick Google” into putting their site near the top, and that is a very, very bad idea. Google will figure it out. Maybe that sounds big-brothery, but Google ALWAYS figures your tricks out. If you want Google on your side, stay away from sneaky tactics. At best they will work in the short term and at worst Google will blacklist your site for being tricky.

Search Engine Optimization is not a science to be mastered. It is a quality of content to be achieved.

The better your content is, the higher you will rank with Google. It’s as simple as that. I have no idea how Google figures it out (well, mostly I don’t), but figure it out they do. If real human beings like your content, Google will like your content, too.

That said, there are some important things you can do to help make sure your site IS quality and that people DO like it, as well as to help point Google’s eyeballs right toward your content. In the posts that follow, I’m going to show you how.

Stay tuned for next Monday!

 

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