Tag Archives: social media management

What’s the Point of Twitter?

13 Feb

Are you one of the millions who are tweeting daily because, like a good social media marketer, you’ve been told that’s what you’re supposed to be doing?

I mean, Twitter has 100 million active users every single month, most of which log in every day. It’s the third most popular social network on the planet, after Facebook and LinkedIn.

So, you’re on Twitter, hoping to tap into that market, but maybe it isn’t working as well as you’d like…. and maybe not at all.

Well, you certainly aren’t alone. If Twitter isn’t working out for you, here are a few possible reasons why:

1. Your customer base isn’t on Twitter – Keeping up with the Joneses is great and all, but if your customers don’t care about finding you on Twitter, then Twitter might not be your best social media platform. Be brave; you actually don’t HAVE to be on Twitter (I swear!).

2. You aren’t marketing enough – Put Twitter badges on your webpage, in your email signature, on your blog, in your newsletters. Send an email out to your friends and current client base to tell them you’re on Twitter. Tweet daily about things your followers care about. Respond to their tweets; NEVER ignore your followers! Tell people about promotions going on in your business. Hold Twitter contests. Use a social media manager like Hootsuite to keep track of which tweets are the most clicked and shared so you can replicate and increase your success.

3. You are marketing to the wrong group of people – When I started tweeting for my other business, TheAlternativeBride.com, I was hoping to get a huge following of brides who would come to read my articles, use my coupon codes, buy my books, etc. What I got was a bunch of fellow wedding vendors as followers. Bummer? Nope.

Although I didn’t get what I expected, I did end up with a satellite customer base that was steadily growing. It turns out that wedding vendors are as hungry for information to help them grow their businesses as brides are for wedding advices and photos of cakes. Ask yourself who is following you on Twitter; THEN ask yourself what you can be doing to sell to them. (In other words, figure out who your Twitter customers actually ARE, not who you’d like them to be.)

Your New Year’s Resolutions for Business Are…

1 Jan

Happy New Year!

I hope you had a safe, happy, and blessed Christmas holiday – and super fun-filled New Year with lots of champagne and Auld Lang Syne. 🙂

Now that we’re into 2012, it’s time for your New Year’s Resolutions… and I’m not talking about shedding those holiday pounds (although that is definitely on my list!).

I’m talking about your New Year’s Business Resolutions, your plans to make 2012 the best year yet.

Here are a few suggestions to get you started:

  • Maintain your blog. A blog doesn’t do what it’s supposed to if you don’t post regularly. Make sure your blog is getting updated at least once a week.
  • Update your social media. Yup, same goes for Facebook, Twitter, LinkedIn, and all that fun stuff. If someone goes to check out your tweets and sees you haven’t posted an update since, oh, Valentine’s Day, you’re going to have problems. Learn how to make it easy with Hootsuite.
  • Get those monthly newsletters rolling. Online newsletters are an affordable way to develop relationships with your clients and spread the word about your business. Get out of the dark ages and get yourself a monthly newsletter!
  • Revamp your website. How is your website copy? Does it say exactly what you want it to? Is it getting enough visitors? Is it converting those visitors into clients? If not, you may want to invest in a 21st century website.

WickedCopy can help you with all of your New Year’s Business Resolutions. Contact us ASAP to get started – then let us take care of your resolutions for you (at least the ones that don’t involve you going to the gym).

What to Put on Your Facebook Fan Page

15 Aug

Okay, you’ve set up your Facebook fan page. Maybe you’re even getting a few “Likes.” Great!

Now what?

Now the goal is to create amazing content that your audience will love.

Great content is key to the success of your Facebook fan page. Not only does it encourage “Likes,” but it also keeps your existing fans engaged with your business. And as we all know, the closer you are to the front of your readers’ minds, the more likely it is you’ll start earning some money from them.

So what content will work for your Facebook fan page?

The best content for your Facebook fan page will depend on your business’ target market.

Think about the people who you hope to attract to your Facebook page. Who are they? What do they like? What might they want to read about?

The answers to those questions are a good place to start. Perhaps you can post about news that your readers will find fascinating. Most people love pop  culture, so if some celebrity is doing something that has anything to do with your business, be sure to post about it.

Also, take advantage of the Facebook Questions feature. This handy type of status update allows you to ask fans and non-fans alike questions. People love talking about themselves, so if you can craft a question that entices people to give their opinion, you’re bound to generate more interest in your page. Bonus: people can share YOUR questions with THEIR Facebook friends, which translates into free viral advertising for you!

Definitely make sure you post photos and videos whenever possible. People love visual content MUCH more than they like reading, at least when it comes to the Internet. Photos and videos help keep people on your Facebook fan page longer and encourage them to post comments, share your content with their own friends, and otherwise interact with your page.

If this sounds like a bit of work, well, that’s because it is. But we can help! Give us a buzz today.

 

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