Tag Archives: writing tips

How to Become a Copywriter

27 Feb

I periodically get requests and questions through my contact form asking whether I’m hiring or how I got my copywriting business going.

So, for all of you who are stopping by hoping to get a well-paying, steady income going through copywriting or ghost writing, here are a few tips:

Be an uber-awesome writer. Oh, sure, you’re thinking, that goes without saying. Well, unfortunately, there are a LOT of so-called “professional writers” out there whose grammar and/or punctuation and/or spelling abilities are sub-par. Sad but true. Learn how to write well before you learn how to be a ghost writer or copywriter.

Build your portfolio. Put together whatever you’ve written in the past to get started or, if you don’t have anything, get writing. You don’t need to have work that people have paid for in order to build a portfolio. You simply need writing samples. Do a little work for people for free, set up your own blog or website, or simply write a few articles for the sole purpose of showcasing your talents.

Start bidding on projects. Copywriting clients don’t come to you; YOU go to the clients. You can find clients on sites like Elance.com and IFreelance.com. Both of these sites have free and paid membership versions, so it doesn’t have to cost you anything to get started. You may have to underbid a little at first on projects in order to win them (since you’re lacking in credibility at this point as a newbie), but that’s okay. The idea is to simply score some clients so you can build your portfolio and get some positive reviews.

There, now, wasn’t that easy?

BONUS: Remember, it’s free to build your online portfolio and bid on copywriting projects on Elance.com. Buuuuut, if you use my affiliate link, you’ll get 10 additional free credits you can spend to bid on extra cool projects. Click here to begin.

How to Take a Holiday From Your Blog

19 Dec

What's in this present? A bottle of wine, perhaps? NOPE! It's your blog!

Well, at Christmas we have dreams of taking a little time off and chilling out with our friends and family.

…but if you have a blog, you know that it waits for nothing – including the holidays.

You have to keep up your blog on a regular basis or else you will LOSE your Google rankings.

Luckily, most blogging platforms, like WordPress and Google’s Blogger, allow you to schedule your posts ahead of time. So you can sit down at your computer, pound out as many blog posts as you need to get you through your holiday period, and then schedule each one to go live at the date and time you choose.

Your posts don’t have to be thousands of words long, so it doesn’t have to take forever to make each post. Just commit yourself to a few hours in front of the computer and make it happen. Remember that if you don’t, your website’s visibility will suffer – so keep that blog going!

If your blog just seems like way too much altogether, then NOW is the perfect time to give yourself the gift of WickedCopy’s 100% piece-of-cake set-it-and-forget-it blog management.

For a low monthly fee, I can:

  • Write and schedule all of your posts at whichever interval you choose (I recommend at least once a week)
  • Dream up all of the topics myself, relevant to your niche and keyword-rich.
  • Add images to your posts
  • Manage your comments
  • Help with SEO and site visibility so you can GROW YOUR READERSHIP
  • Integrate social media platforms like Facebook and Twitter into your blog

Ho ho ho! Imagine if you never had to think about your blog again. Wouldn’t that be the best gift ever??? You’re welcome. 😉

How Long Should a Blog Post Be?

10 Oct

If you’re wondering how long to make your blog posts, let me first applaud you for realizing that a blog post is about more than just sharing your thoughts with the world.

It’s true that blogging will open a window on your business for potential clients, but the main point of blogging is to drive traffic to your website.

Let me explain:

Google loves websites with fresh content. Static websites get stale and Google gets bored with them. When Google loses interest, your website gets pushed further down in their search results.

Blogs provide fresh content, but it’s got to be good. Google has a mystery formula that helps determine how valuable the content on your site is (they really do!). That’s why you can’t keep recycling the same content; Google will catch on and push your site further down in search results.

Part of good content means adequate length. You’ll want to aim for a minimum of 250 words, or Google will probably just assume your content isn’t worthwhile enough and (surprise!) push your website further down in their search results.

…But more is NOT necessarily better. If you think that a post longer that 250 words will make Google love you even more, you might be making a mistake. Longer, unnecessarily wordy posts are tediously boring for your readership, so even if your site is higher up in the results, people won’t stick around to read what you have to say.

The key is to create blog posts that are long enough to satisfy Google’s robots but short enough to keep your visitors’ attention.

Want help with your blog? Please get in touch!

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