Tag Archives: writing tips

What to Put in a Monthly Newsletter

12 Sep

Since we all know how important it is to have a monthly newsletter, I’m sure you have one by now…right?

But coming up with fresh content from month to month can be difficult. It isn’t enough to talk about what’s new in your business because the goal of a newsletter is to intrigue people and get them interacting with your business and not simply inform them of the news.

What to put in a monthly newsletter(After all, that’s what newspapers are for.)

If you’re out of ideas, get a copywriter on board. Not all copywriters will help you come up with killer content for your newsletters, but the more experienced ones should be willing to give you a hand because they know what works for audiences and – just as importantly – what doesn’t.

Here are a few ideas that work well for most types of newsletters:

  • Humor. People love to laugh, so if they know your newsletter will give them a chuckle, they’ll be more likely to open it. Try a monthly joke or funny story related to your industry.
  • Giveaways. If people love anything more than laughing, it’s free stuff. Hold a contest or online raffle to get people engaged with your business and/or website. People will interact with your website to enter your contest and also to receive contest updates.
  • Polls. Everyone wants their opinions heard. A simple email poll is a great way to get people thinking about your business and actually using your website. Added bonus: customers will appreciate knowing their opinions are valued.
  • Benefit-oriented news. Yes, it’s okay to share your news in a newsletter; just do it in a way that demonstrates value to your readers. Instead of saying, “We’re overstocked on widgets,” say “Our warehouse is overflowing with widgets so we’re having a huge 25% off sale this month only!”

I love writing monthly newsletters. Do you need help with yours? Please get in touch if you do.

 

Your Newsletter: Autoresponders vs. Regular Campaigns

18 Jul

First off, let me just say that if you don’t have a monthly (minimum) newsletter going out, get one.

Now that that’s out of the way, let’s take a look at the benefits and issues of autoresponders vs. regular email campaigns.

Regular email campaigns are sent out by you at a date and time of your choosing. Usually there will be some news about your business, perhaps a time-sensitive coupon or sales promotion.

On the other hand, autoresponders contain more generic content, just as general interest articles, links to neat things on your website, product advertisements, etc. You set them up to be automatically emailed to your subscribers at intervals based on when they subscribed to your mailing list.

The essential difference is time-sensitive content vs. non-time-sensitive content, as well as how much time you need to invest maintaining your mailing list. If you’re always sending out time-sensitive content in a regular email campaign, you’ll never get to recycle that content again. Everything you send will need to be newly written every time you want to send out a newsletter.

However, if you set up a series of autoresponders to go out one after another, then each subscriber will only see your content once because when he/she receives it will depend when he/she signed up in the first place. That can save you a lot of time and money by avoiding the need to create new content with every mailout.

Here’s an autoresponder example:

Let’s say I sign up to your mailing list. A week later, I receive email A. Another week later, I receive email B. The week after that, I receive email C. I like your newsletter so much, I get my friend to sign up for it the following week, which is when I receive email D… but because my friend is brand new to your list, she’ll get email A, then email B the next week, etc.

Don’t get me wrong; there are pros to regular email campaigns, but if you’re spending too much time maintaining your mailing list, check and see if maybe an autoresponder campaign might work better for your business.

Should I Pay a Ghostwriter or DIY?

11 Jul

Thanks to nkzs for the photo!

Hmm, good question!

Deciding whether to hire a ghostwriter for your project or do it yourself depends on three factors:

1. Your Ability

2. Your Time

3. Your Attitude

Your Ability

How good of a writer are you? If you’re confident that you get your message across in the exact way that you want – a way that achieves your desired goals, that’s great.

If you aren’t a fabulous writer or you’re okay but missing the finer points of voicing, grammar, etc. you may want to hire a ghostwriter.

Your Time

What is your time worth? Many people want to DIY because they don’t want to shell out for a ghostwriter, but you need to ask yourself:

“How much time will I lose writing that I could have spent generating income?”

If you need to take time off from your business in order to get your project done, that’s a cost too. Weigh the cost of lost income versus the cost of hiring an expert ghostwriter.

Your Attitude

Writing requires a LOT of “sticktoitiveness.” You need an idea, but you also need the discipline to see it through from start to (edit after edit to) finish.

Ghostwriters and freelance writers earn their living by getting your projects done. GOOD ghostwriters and freelance writers get your projects done, on time and on budget.

Hiring a professional means never worrying your project will get waylaid by  lack of motivation, inspiration, or even simple distraction that is common among entrepreneurs and other forward-thinking professionals.

So, before you decided to DIY, ask yourself if you have the ability, time, and personal skills necessary to get your project done to your exacting standards.

If you aren’t sure – give us a shout!

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